learning experience REDEFINED

Chef is an infrastructure-automation platform that accelerates the time it takes developers to configure, deploy, and manage resources. Like the DevOps community it serves, Chef transforms the way businesses make software through collaboration.

One of the primary challenges of being on the front edge of IT is teaching developers a new paradigm for provisioning software resources. To help educate the market—and accelerate adoption—Chef created its own learning platform, but the experience was described as “uninspiring and off brand.” The design challenge was to reimagine the user experience at learn.chef.io and reinvigorate the Chef brand. 

Scope of work:

• Client Presentations / Work Sessions
• Interaction Model Design
• Wireframe Prototypes
• User Experience Flow

Connect the story with its users

We brought the learning system to life around the metaphor of a food-truck rally, a concept that nurtures community by offering sharable badges that celebrate completed learning tracks. We worked in an agile methodology with the client’s technical team to support the implementation of the new site in just 10 weeks. 

Our users

The results in the first month after release speak for themselves:

• Registered users                       +7.25%
• Average session length            +24.5%
• Page views                                +15%
• Sessions                                    +11.5%
• Bounce rate                              -41%

In 1 year, we have over 25,000 completed modules, 10,000 earned badges, and 20,000 registered users.

Design Goals:

• Keep the flow of learning seamless with clear learning paths to and from different branches
• Dive deep into your learning path and see what's up ahead and what you've just learned.