Designing Destinations

64 year-old global design firm WATG is today widely considered to be the #1 hospitality design and consulting practice in the world. Several years ago, perceptions were shaky and the marketplace had a confused idea what the firm was truly all about.

From 2006-2008, we worked intimately with its CEO and Sr. VP Global Marketing to develop a new brand strategy, design direction and marketing communications tools that expressed a revitalized WATG brand to the world.

1 year later, net sales had increased 32%, qualified leads were 5x previous years, job applications were flowing in, and positive press coverage worth an estimated $150k had occurred.

“Our brand renewal initiative has been a resounding success. I am now a true believer in both the process and results of what Incite calls Brand Alignment,” commented CEO Ron Holocek.

Scope of work included:

• Brand Research
• Brand Strategy
• Identity Design
• Website Design (UX and Visual)
• Literature Systems
• Brand Design Guidelines
• Brand Video
• Communication Design Systems